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| 87% of shoppers said they would be more likely to shop at a retailer that offered coupons. Brandweek.com |
| The Best of Bend gets your message into the hands of the most affluent homes in the Central Oregon area. Consumers read your card individually at their leisure, they keep it in their purse, on the refrigerator or in their day timer when it is convenient for them. The card directs their spending. The Best of Bend post cards have an average four month shelf life. Consumers hang onto our cards & advertisers see results over a four month average redemption period. |
| Once you see how well Affluent Advertising works, it becomes a proven justification — a self-funding medium. |
Use of coupons is up by 198%.
CNN website
| 72% of consumers are using more coupons than they did 6 months ago. Three quarters say it’s due to the economy. (And this isn’t just for dry cleaning & oil changes, consumers are using coupons for luxury items.) Study by bring writes Brandweek (via Retailer Daily) |
Recent numbers show that every dollar spent on direct mail generates
$16 back in revenue—three times higher than the return for general advertising.
Target magazine July 2008 |
| Thinking about cutting back on your advertising? Read on: Businesses aren’t doing themselves any favors by cutting back on advertising. Historically companies that were ramping up when competitors were scaling back, not only stayed afloat despite harsh economic times, but actually came out stronger. |
Proactive Marketing During Recession — An economic recession should not
prompt marketing cutbacks, but rather an aggressive increase in marketing spending
to achieve superior business performance according to research by Penn State’s
Smeal College of Business.The study finds that firms entering a recession with a
pre-established strategic emphasis on marketing are best positioned to approach
recessions as opportunities to strengthen their competitive advantage. |
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